Case Study · Coffee Shop
Zaks - Social Media Management
Zaks Coffee House is a specialty café offering premium coffee and a modern, cozy atmosphere. We developed a full digital marketing strategy to increase brand awareness
Project Overview
Zaks Coffee House is a premium specialty café known for its high-quality brews, crafted beverages, and inviting atmosphere. Our mission was to elevate the brand’s online presence by producing visually appealing content, capturing the essence of the café, and sharing stories that connect with customers. Through photography, videography, graphic design, and strategic copywriting, we showcased Zaks’ unique drinks, barista skills, and overall identity. With continuous optimization and performance tracking, the brand achieved stronger engagement, higher visibility, and measurable growth in customer interaction.
Goals
- • Increase Brand Awareness: Position Zaks Coffee House as a leading specialty coffee destination.
- • Boost Engagement: Create meaningful interaction with coffee enthusiasts on social media.
- • Drive Foot Traffic: Increase in-store visits through compelling visuals and offers.
- • Highlight Product Quality: Showcase the craftsmanship, brewing methods, and unique flavors.
Key Results
- • 30% increase in social media followers within 4–6 months.
- • Engagement rate improvement to 12–18% across platforms.
- • 20% growth in in-store visits during targeted campaigns.
- • Higher reach and impressions through consistent high-quality content.
What We Did
Content Strategy
Aesthetic Visual Identity: Warm tones, clean minimal style, and premium feel. Product Highlights: Showcase specialty drinks, latte art, desserts, and seasonal items. Barista Storytelling: Behind-the-scenes content of brewing, roasting, and preparation. Reels & Short Videos: Quick shots of the coffee-making process and customer atmosphere. Seasonal Campaigns: Introduce limited-time drinks and festive promotions.
Production & Reels
Photography: High-quality shots of beverages, interior ambiance, baristas, and desserts. Videography: Short videos capturing coffee pouring, latte art, and shop experience. Copywriting: Warm, friendly, and engaging captions that reflect the café’s brand tone. Graphic Design: Branded layouts for menu highlights, new releases, and announcements.
Performance & Optimization
Analytics Tracking: Monitor performance, peak posting times, and audience behavior. A/B Testing: Test different visual themes and caption styles for higher engagement. Content Optimization: Adjust formats and topics based on performance insights. Monthly Reporting: Track progress, results, and next-step recommendations.