Case Study · Restaurant

WWWINGS - Social Media Management

WWWINGS, a popular wings restaurant in Illinois, boosted its sales and brand awareness through Zero⁺’s social media management, including dynamic posts and engaging Reels.

Social Media Management Content Creation Marketing Campgain Graphic Desgin

Project Overview

WWWINGS, located in Illinois, specializes in serving delicious and flavorful chicken wings with various sauces. The restaurant wanted to expand its reach, engage more customers, and increase sales through social media. Zero⁺ took on the challenge by managing their social media presence, creating engaging content, and strategically optimizing their posts and Reels. The results were impressive, with a significant increase in both sales and brand awareness, as the restaurant attracted more local customers through its engaging digital presence.

Goals

• Increase brand visibility and awareness for WWWINGS in Illinois.
• Drive foot traffic to the restaurant with enticing social media content.
• Boost sales and customer engagement through social media promotions.
• Strengthen customer loyalty by creating a community around the brand.

Key Results

• Achieved a 30% increase in sales within 2 months.
• Gained 10,000 new Instagram followers through engaging content.
• Increased Instagram engagement by 50% with Reels and posts.
• Expanded local reach, increasing the number of first-time customers by 20%.

What We Did

Content Strategy

Audience Focus: Targeted food lovers, local residents, and wing enthusiasts in Illinois. Platform Utilization: Focused on Instagram and Facebook for their visual appeal and ability to engage a wide audience. Content Pillars: Created a combination of mouth-watering food shots, behind-the-scenes kitchen footage, special offers, and engaging customer experiences. Hashtags & Geo-Tagging: Used targeted location hashtags (#WWWingsIllinois, #BestWingsInIllinois) to improve local SEO and attract nearby customers.

Production & Reels

Reels Strategy: Produced short, fun, and captivating Reels that highlighted the restaurant’s wings, unique sauces, and vibrant atmosphere. These Reels were designed to be highly shareable and increase brand visibility. User-Generated Content: Encouraged customers to post their own wing experiences with a branded hashtag, which was then shared to amplify social proof and reach. Special Offers & Promotions: Featured limited-time offers and promotions in Reels to encourage immediate action and drive traffic.

Performance & Optimization

Engagement Metrics: Continuously tracked likes, shares, and comments on posts and Reels to adjust content strategy. Focused on improving interaction through compelling calls to action. Paid Advertising: Ran targeted ads on Facebook and Instagram to promote special offers, aiming at local food lovers and high-engagement audiences. Content Refinement: Analyzed the performance of various content types (Reels vs. posts) and adjusted posting times to align with peak engagement windows.