Case Study · Wood & Timber Sales

Woodoxy

Woodoxy is a premier wood supplier in KSA, specializing in high-quality timber and wood products.

Social Media Management Content Creation Reels
Woodoxy

Project Overview

Woodoxy is a leading supplier of premium wood products in Saudi Arabia. Our project aimed to enhance Woodoxy’s digital presence, focusing on showcasing their diverse selection of wood, increasing website traffic, and boosting sales through targeted online marketing strategies. By producing high-quality photography and video tutorials, along with leveraging social media, we positioned Woodoxy as the preferred choice for both commercial and personal woodworking projects in KSA.

Goals

  • • Increase Brand Visibility: Establish Woodoxy as a go-to brand for quality wood products in KSA.
  • • Boost Online Sales: Drive traffic to the e-commerce site and increase purchase conversions.
  • • Showcase Product Variety: Highlight the wide selection of timber and wood products offered.
  • • Engage Target Audience: Build a community of woodworkers, carpenters, architects, and hobbyists through digital engagement.

Key Results

  • • Achieved a 20% increase in website traffic within 3 months.
  • • Increased online sales by 15% after implementing targeted digital campaigns.
  • • Achieved a 25% increase in social media followers (Instagram, Facebook) within 6 months.
  • • Gained a 30% higher engagement rate through video tutorials and product demos.
Woodoxy
Woodoxy
Woodoxy

What We Did

Content Strategy

Product Showcase: High-quality images and videos displaying the variety and quality of wood products. Tutorial Videos: Content showing how to use different wood types, cutting techniques, and DIY projects. Client Testimonials: Feature customer stories and finished projects using Woodoxy products. Seasonal Promotions: Announce special discounts or new arrivals with timely offers. User-Generated Content (UGC): Encourage customers to share their woodwork projects and tag Woodoxy.

Production & Reels

Photography: Capturing high-quality images of wood products, including close-ups of texture and finish. Videography: Short, engaging videos showing the process of working with wood, including tutorials. Graphic Design: Designing promotional materials, banners, and digital ads to highlight new products and discounts. Copywriting: Creating product descriptions, blog posts, and engaging social media captions.

Performance & Optimization

Analytics Tracking: Monitoring traffic, sales, and engagement across all digital platforms. A/B Testing: Testing variations of ads, landing pages, and product visuals to determine the best-performing content. Continuous Optimization: Refining campaigns based on performance data to improve results. Reporting: Providing monthly reports detailing campaign results, audience insights, and improvement plans.