Case Study · Café
Wisdow Kids - Social Media Management
Wisdow Kids, a children’s play area in Amman, partnered with Zero⁺ to increase sales and visibility through engaging social media management, including Reels and posts.
Project Overview
Wisdow Kids is a vibrant children’s play area located inside the Wisdow Café in Amman, offering a safe and entertaining environment for children to play while parents enjoy their time at the café. As part of Wisdow’s expansion, the brand sought to improve its online visibility and attract more families to their café by showcasing the fun and interactive experience for kids. Zero⁺ was tasked with creating and managing Wisdow Kids' social media strategy, focusing on driving foot traffic to the café, engaging with local families, and boosting sales. Through a series of engaging and fun Reels, posts, and campaigns, we successfully enhanced brand visibility, connected with local parents, and increased overall sales and foot traffic to the café.
Goals
- • Increase foot traffic to Wisdow Kids by attracting more families to the café.
- • Boost sales by promoting special events, birthday packages, and in-café purchases.
- • Enhance brand awareness for Wisdow Kids as the go-to family-friendly café in Amman.
- • Build a loyal customer base through engagement-driven social media campaigns.
Key Results
- • Achieved a 30% increase in foot traffic to Wisdow Kids within 2 months.
- • Increased Instagram engagement by 40%, with a 25% growth in followers.
- • Boosted café sales by 20% during promotional events highlighted on social media.
- • Expanded local awareness of the brand, increasing event bookings for birthday parties and group activities.
What We Did
Content Strategy
Audience Focus: Targeted local parents, families, and children in Amman who are looking for safe, fun places to take their kids. Content Pillars: Focused on the café’s family-friendly environment, showcasing the play area, interactive activities, and special promotions. Engaging Content: Highlighted birthday parties, play dates, and fun events hosted at Wisdow Kids, emphasizing the joyful and stress-free experience for parents. Hashtags & Geo-Tagging: Utilized local hashtags (#WisdowKids, #AmmanFamilies, #KidsPlayAmman) and geo-tagging to attract families in the area.
Production & Reels
Reels Strategy: Created lively and engaging Reels featuring kids enjoying the play area, parents relaxing at the café, and fun activities, showcasing the perfect balance of play and comfort. Behind-the-Scenes Content: Produced Reels that gave a sneak peek into the activities inside the play area, like arts and crafts or themed events. Seasonal Promotions: Highlighted seasonal offers and events (e.g., school holiday programs, birthday party deals) to drive traffic during peak times. Customer Testimonials: Featured happy families and testimonials from parents to build trust and social proof.
Performance & Optimization
Engagement Analysis: Tracked engagement rates across posts and Reels, adjusting content to focus on what resonates most with the target audience (e.g., playtime clips, parent testimonials). Paid Campaigns: Ran paid ads targeting local parents and family-focused audiences in Amman, highlighting special promotions and events at Wisdow Kids. A/B Testing: Tested different content types (Reels, carousel posts, and static images) to identify what generated the most engagement and foot traffic.