Case Study · Government
Trade Estonia
Estonia’s government and trade agency partnered to enhance social media presence, foster international business relationships, and drive sales growth with a focus on the MENA region.
Project Overview
Estonia, a country in Northern Europe, sought to strengthen its global trade relationships and increase visibility in the MENA region. Zero⁺ was tasked with managing Estonia’s social media to enhance international connections and sales growth. Our strategy included Reels and Posts that showcased Estonia’s trade solutions, promoted international business opportunities, and emphasized the country's innovation in various sectors. By leveraging both visual content and strategic campaigns, we successfully created a platform for businesses in Estonia to engage with companies across the MENA region, generating interest and establishing key trade relationships. The social media campaigns focused on promoting Estonia’s role as a business hub, connecting Estonia with the MENA region.
Goals
- • Increase visibility for Estonia as a trusted business and trade partner within the MENA region.
- • Build strong trade relationships between Estonia and MENA countries via social media engagement.
Key Results
- • Strengthened international connections with businesses in the MENA region.
- • Increased engagement on Estonia's social media, particularly with regional businesses and entrepreneurs.
What We Did
Content Strategy
Brand Positioning: Position Estonia as a leading business and trade hub with extensive opportunities for partnerships and investment, specifically focusing on building relationships with the MENA region. Target Audience: Business owners, international investors, and trade professionals from the MENA region seeking opportunities in Estonia. Platform Focus: Instagram (Reels and Posts) to highlight trade solutions, business opportunities, and Estonia’s role as a gateway between Europe and the MENA region.
Production & Reels
Developed Reels focusing on Estonia’s trade success stories, the country's business-friendly environment, and investment opportunities in key sectors. Posts were created to highlight Estonia’s achievements in trade, technology, and international collaboration.
Performance & Optimization
Monitored engagement metrics (likes, comments, shares, views) for Reels and Posts, as well as business inquiries and leads generated through social media. Optimization: Focused on testing different content formats (success stories, sector highlights) and optimized the posting schedule based on MENA region's business activity.
Visual Highlights
