Case Study · Car Dealership
The One Rentcar - Social Media Management
The One Rentcar in Amman partnered with Zero⁺ to boost sales and visibility through social media management, including Reels and posts.
Project Overview
The One Rentcar is a premier car rental company in Amman, offering a wide range of vehicles for both short and long-term rentals. With a focus on customer satisfaction, the company provides flexible rental options and competitive pricing. To expand their reach and grow sales, The One Rentcar partnered with Zero⁺ for social media management, aiming to increase brand awareness and drive more bookings. Through a strategic mix of content, including high-quality Reels, engaging posts, and targeted campaigns, Zero⁺ was able to highlight The One Rentcar’s unique offerings, reach a larger audience, and ultimately drive more conversions and customer loyalty.
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Goals
- • Increase brand visibility and awareness for The One Rentcar in Amman.
- • Drive more bookings and customer inquiries via social media platforms.
- • Highlight the convenience, reliability, and range of vehicles offered by The One Rentcar.
- • Build customer loyalty through consistent engagement and special promotions.
Key Results
- • Achieved a 20% increase in social media engagement within 2 months.
- • Boosted car rental bookings by 15% through targeted social media promotions.
- • Increased Instagram followers by 25% through engaging content and organic growth.
- • Expanded reach across both local residents and international visitors through geo-targeted ads.
What We Did
Content Strategy
Audience Focus: Targeted both local residents and international visitors in Amman looking for reliable and affordable car rental options. Platform Utilization: Focused on Instagram and Facebook to maximize engagement, with an emphasis on visual content showcasing the rental vehicles and services. Content Themes: Highlighted the variety of cars available, special promotions, customer reviews, and travel tips for those renting vehicles in Jordan. Hashtags & Geo-Tagging: Used location-specific hashtags (#TheOneRentcar, #AmmanCars, #CarRentalJordan) to enhance local discoverability and visibility in search results.
Production & Reels
Reels Strategy: Created engaging Reels showcasing the rental process, vehicle features, and scenic drives around Jordan, emphasizing convenience and quality. Customer Testimonials: Featured video testimonials from satisfied customers, showcasing their experiences and the ease of renting from The One Rentcar. Behind-the-Scenes Content: Produced Reels that offered a look behind the scenes at The One Rentcar’s operations, building trust and transparency. Seasonal Promotions: Used Reels to promote limited-time offers and discounts, encouraging immediate bookings and customer action.
Performance & Optimization
Engagement Metrics: Analyzed engagement rates and feedback from posts and Reels to optimize content strategy and ensure it resonated with the target audience. Targeted Ads: Ran paid ads on Instagram and Facebook, focusing on both local residents and tourists in Amman who are looking for car rentals. A/B Testing: Tested various content styles, captions, and CTA formats to identify the most effective approach for boosting bookings and engagement.
Visual Highlights
