Case Study · Café
Tche Tche
Tche Tche is a cozy coffee shop in Amman, offering high-quality beverages and a relaxing atmosphere for coffee lovers.
Project Overview
Tche Tche is a charming coffee shop located in Amman, Jordan, offering a cozy, relaxed environment for coffee enthusiasts. Focused on providing high-quality beverages, Tche Tche has become a favorite spot for locals looking to unwind and enjoy a freshly brewed cup of coffee. The café provides a wide variety of drinks and snacks, making it the perfect place to meet friends or enjoy some quiet time. With its inviting atmosphere and friendly service, Tche Tche has quickly established itself as a go-to destination for those seeking a great coffee experience in the heart of Amman.
Goals
- • Increase local brand awareness and attract coffee lovers in Amman.
- • Drive foot traffic to the café by highlighting its cozy atmosphere and high-quality beverages.
- • Grow the café’s social media following by 30% through engaging content and customer interaction.
- • Encourage repeat visits through loyalty programs and promotions.
Key Results
- • Increased Instagram engagement by 35% through posts about coffee preparation and customer experiences.
- • Achieved a 20% increase in foot traffic to the café after launching targeted social media campaigns.
- • Grew social media followers by 25% in the first three months of content strategy implementation.
- • Successfully engaged the community by reposting over 100 user-generated posts within the first quarter.
What We Did
Content Strategy
Brand Awareness: Create campaigns that emphasize the cozy and inviting atmosphere of Tche Tche, focusing on coffee lovers and people looking for a relaxing hangout. Product Showcasing: Share high-quality photos and videos of the coffee and snacks offered, highlighting their freshness and quality. Customer Engagement: Encourage user-generated content by asking customers to share their Tche Tche moments on social media with hashtags, fostering community interaction.
Production & Reels
Coffee Preparation Videos: Create short, engaging videos showcasing the process of making popular drinks and highlighting the care taken in preparing each cup. Customer Testimonials: Capture short interviews with regular customers, talking about their favorite drinks and what makes Tche Tche special. Behind-the-Scenes: Share the daily life of the café, from brewing coffee to staff interactions, offering a personal touch and connection with the audience.
Performance & Optimization
Engagement Tracking: Use social media analytics to track engagement on posts, reels, and stories, and adjust content strategy accordingly. SEO Strategy: Optimize the café’s website and social media for local keywords, such as "best coffee in Amman," to ensure visibility in search results. Content Testing: Experiment with different content formats (photos, reels, stories) to understand what resonates best with the café's audience.