Case Study · Furniture & Home Décor
Sitrow
Zero⁺ enhanced Sitrow’s social media presence with engaging content, boosting brand visibility and positioning them as a top choice for modern furniture and home décor.
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Project Overview
Zero⁺ helped Sitrow, a leading furniture and home décor brand, elevate their digital presence through a targeted media strategy. We focused on creating engaging social media content, including product showcases, customer reviews, and lifestyle videos. The goal was to build brand awareness, engage potential customers, and position Sitrow as a go-to brand for modern furniture and décor.
Goals
- • Increase brand awareness and social media engagement.
- • Position Sitrow as a top furniture brand.
- • Drive traffic and generate sales leads.
Key Results
- • 40% increase in Instagram engagement.
- • 30% growth in followers.
- • 25% more inquiries from social media.
- • 20% increase in website traffic.
What We Did
Content Strategy
Audience: Homeowners, interior designers. Platforms: Instagram, Facebook, Pinterest. Content: Product showcases, reviews, home styling tips. Engagement: Polls, quizzes, user content. Brand Messaging: Premium modern furniture.
Production & Reels
Product Demos: Short Reels showcasing furniture. Customer Reviews: User-generated video content. Styling Tips: Reels with home décor advice. Behind-the-Scenes: Design process videos
Performance & Optimization
SEO: Keywords like "modern furniture." Geo-Targeting: Ads in urban, high-demand areas. Analytics: Track engagement and audience insights. A/B Testing: Test content and posting times. Scheduling: Post during peak hours.