Case Study · Dentist
Persona
Persona Dental – Personalized care, advanced treatments, and confident smiles tailored just for you.
Project Overview
At Persona Dental, we believe your smile is a reflection of who you are — unique, confident, and worth every care. Our clinic offers a personalized approach to dental health, combining modern technology with a gentle touch. From routine checkups to advanced cosmetic treatments, our expert team is committed to creating comfortable experiences and beautiful results. Discover dental care that’s as individual as you are — only at Persona.
Goals
- • Educate the community on the importance of oral health and dental care.
- • Showcase the clinic's expertise in cosmetic and restorative dentistry.
- • Drive patient bookings and consultations through social media content.
Key Results
- • Increased social media engagement
- • increase in website traffic from social media campaigns.
What We Did
Content Strategy
1. Audience Targeting: Focus on individuals aged 30+, including families, professionals, and those seeking advanced dental care. Tailor content to address common dental concerns, highlight cosmetic treatments, and emphasize oral health education. 2.Platform Utilization: Leverage Instagram & Facebook for visual storytelling and educational content. Use Instagram Reels and Facebook Live for patient testimonials, behind-the-scenes footage, and interactive Q&A sessions.
Production & Reels
-Maintain Persona Dental Clinic’s visual identity across all Reels to create a recognizable brand presence. -Use the clinic’s colors, logo, and modern typography consistently. -Ensure that all content aligns with the professional yet approachable tone of the clinic.
Performance & Optimization
Monitor engagement (likes, shares, comments) and conversion metrics (website clicks, bookings) to gauge content effectiveness and audience interaction.