Case Study · Drinks
Mega Watt
Zero⁺ boosted Mega Watt's presence in Amman with dynamic Reels and posts, sparking engagement and driving sales among Jordan's active, energy driven community
.jpg)
Project Overview
Mega Watt, a premium energy‑drink brand distributed in Amman, Jordan, partnered with Zero⁺ to manage their social‑media presence and drive sales growth across the local market. With a dynamic product targeting young, active consumers, our goal was to amplify brand awareness in Amman, engage the target audience through reels and posts, and ultimately grow sales via digital channels
Goals
- • Increase brand awareness in Amman, Jordan, and surrounding regions.
- • Drive sales growth through enhanced digital engagement on social media platforms.
- • Grow community engagement by targeting local consumers (university students, gym‑goers, etc.) with relatable content.
Key Results
- • Increased brand awareness in Amman, Jordan by engaging the target audience with localized social media content.
- • Boosted social media engagement, resulting in higher interaction rates on posts and Reels.
- • Drove higher sales conversions through effective calls-to-action and product-focused content.
- • Enhanced community engagement via user-generated content, influencer partnerships, and direct audience interaction.
What We Did
Content Strategy
Defined target audience segments in Amman: university students, gym‑goers, late‑night workers, and high‑energy lifestyle consumers. Developed a content calendar of posts + Instagram Reels focusing on high‑impact moments (e.g., workouts, study sessions, group outings) to position Mega Watt as the “go‑to” energy drink in Amman. Incorporated local references and SEO‑geo keywords such as “Amman energy drink”, “Jordan energy boost”, “Mega Watt Jordan” to support search visibility. Balanced formats: static lifestyle posts, short 15‑30 second Reels showing the product in actionable real‑life contexts, and carousel posts for product features / benefits. Leveraged user‑generated content and influencer tie‑ins in Amman to increase trust and reach.
Production & Reels
Produced a series of Instagram Reels (vertical‑format) filmed around popular Amman locations (cafés, gyms, student hubs) to visually anchor the brand to the city. Created 20+ posts per month, including high‑quality photography of the product, lifestyle shots, and behind‑the‑scenes content showing the Mega Watt production/distribution process in Jordan. Designed branded templates and motion‑graphics for Reels that featured the “spark”, “electric” visual motif consistent with Mega Watt’s identity. Ensured quick turnarounds: concept → shoot → edit → publish within 72 hours for topical or trending content relevant to Amman’s audience. Incorporated local language captions (Arabic and English) to resonate with the bilingual Jordanian youth segment.
Performance & Optimization
Tracked key metrics: reach, engagement rate (likes/comments/shares), video completion rate on Reels, click‑throughs to retailer/distributor links in Amman. A/B tested posting times (morning commute, university breaks, evening gym hours) to uncover peak engagement windows specific to Amman. Optimized caption and hashtag strategy monthly: included geo‑hashtags (#Amman, #JordanEnergy, #MegaWattJordan) and monitored which tags drove the most local traction. Used data from the first 2 months to refine content mix: increased high‑energy action shots and reduced static product‑only posts due to lower engagement. Reported monthly to Mega Watt: provided insights and recommendations, such as boosting certain Reels, experimenting with Instagram Stories polls in Amman, and leveraging micro‑influencers for local reach.