Case Study · Accounting Firm
Malath
Malath organizes creative workshops at Wisdow Space, like the Tote Bag Painting event, promoted through video content and social media ads.
Project Overview
Malath organizes creative workshops, including the Tote Bag Painting Workshop at Wisdow Space in Amman. Participants design personalized bags while enjoying drinks in a relaxed environment. The event caters to all skill levels and is promoted through engaging videos and targeted social media ads to attract new attendees.
Goals
- • Increase workshop sign-ups through social media ads.
- • Build a local following for future workshops.
- • Boost brand awareness for Malath.
- • Create excitement for upcoming events.
- • Gather customer feedback.
Key Results
- • 30% increase in registrations after the first video ad.
- • 1,000+ new Instagram followers in one month.
- • 80% positive feedback from attendees.
- • 15% increase in social media engagement.
- • 10,000+ people reached through targeted ads.
What We Did
Content Strategy
Video Marketing: Share short clips of the workshop and the creative process. User-Generated Content: Encourage attendees to share photos for community engagement. Event Teasers: Post countdowns to build excitement.
Production & Reels
Workshop Highlights: Quick video showcasing the process and atmosphere. Customer Testimonials: Short clips of participants sharing their experiences. Behind-the-Scenes: Show event preparations at Wisdow Space. Promotional Ads: Use close-ups of tote bags and details of the event.
Performance & Optimization
Social Insights: Optimize posts based on engagement data. SEO: Use local keywords to increase visibility. A/B Testing: Test creative formats for better engagement.