Case Study · Bakery
LAVAL VIE | Social Media Management
LAVAL VIE is a trendy café in Amman where French‑Canadian café culture meets Jordanian hospitality.
Project Overview
LAVAL VIE, located in Amman, offers a Canadian‑French inspired café and bakery experience, blending specialty coffee, artisan pastries and inviting ambiance. Zero⁺ was engaged to manage their social media presence to increase both brand awareness and in‑store sales through Instagram. A dual approach was used: static posts to highlight menu items, ambience, special offers and events; plus Reels to capture the café vibe, user experience, and trending content formats. The content calendar was designed with customer‑centric messaging (e.g., “Where Montreal meets Amman”) and localised call‑to‑actions. By integrating community engagement, timely posting, and analytics‑driven optimisation, we strengthened LAVAL VIE’s social presence, elevated its brand positioning in the Amman café scene, and supported measurable growth in audience engagement and foot‑traffic/sales.
Goals
- • Increase LAVAL VIE’s brand awareness and social‑media presence in Amman’s café scene.
- • Engage target audiences with captivating and shareable social content.
- • Drive more in‑store visits and sales through social media promotions and campaigns.
- • Position LAVAL VIE as an Instagram‑worthy destination café in Amman.
Key Results
- • Enhanced social‑media visibility, indicated by an uptick in follower growth and engagement rates.
- • Increased consumer interactions (comments, shares, saves) around café posts and Reels.
What We Did
Content Strategy
Brand Positioning: Position LAVAL VIE as the go‑to café in Amman for a stylish, international yet localised coffee and bakery experience. Target Audience: Young adults, coffee enthusiasts, influencers, and expatriates in Amman who appreciate quality café culture and social environment. Platform Focus: Instagram (feed posts + Reels) emphasised due to visual and engagement strengths for café brands. Engagement Tactics: Use high‑quality imagery of pastry/menu items, behind‑the‑scenes shots, seasonal offers, event announcements, and user‑generated content (UGC) from café visits. Reels to showcase ambience, drinks being made, “day in the café” stories, trending audio, and interactive challenges.
Production & Reels
Produced visually compelling static posts emphasising menu highlights, café décor, customer moments and special promotions. Created dynamic Reels capturing the café ambience, preparation of signature drinks/pastries, user visits, and quick behind‑the‑scenes moments that align with trending formats on Instagram. Utilised consistent brand aesthetics (colour palette, typography, café branding) and localised captions to ensure cohesion and relevance to the Amman audience.
Performance & Optimization
Monitored engagement metrics (likes, comments, shares, saves) and follower growth to assess content performance.