Case Study · Event Planner
La Peonary Events | Social Media Management
La Peonary Events is a luxury event‑planner in the UAE. Zero⁺ managed their social profiles via strategic posts to boost enquiries and sales
Project Overview
La Peonary Events, based in the UAE, specialise in high‑end weddings and corporate events with a signature pastel‑luxury aesthetic. Zero⁺ was appointed to manage their social media presence, focusing on increasing brand awareness and driving sales growth through lead generation via posts. We developed a content strategy centred on visually rich imagery of past events, décor reveals, client testimonials, and behind‑the‑scenes planning shots. Each post was optimized for the UAE audience, using location tags, event‑related hashtags, and compelling captions with direct call‑to‑actions. Through consistent content publishing and engagement, we elevated La Peonary’s social profile, supported enquiry growth, and reinforced its position as a go‑to luxury event brand in the UAE market
Goals
- • Raise brand awareness of La Peonary Events within the UAE’s luxury wedding and event planning market.
Key Results
- • Significant increase in audience engagement and follower growth on Instagram.
- • Elevated number of event enquiries submitted via Instagram posts and direct messaging.
What We Did
Content Strategy
Brand Positioning: Establish La Peonary Events as a premium, sophisticated event‑planning brand in the UAE, known for luxury weddings and bespoke corporate events. Target Audience: Couples planning weddings, corporate event organisers, high‑net‑worth individuals in the UAE region.
Production & Reels
Created visually compelling static posts focused on La Peonary’s signature pastel aesthetic, bespoke décor arrangements, luxury table settings, and client experience highlights.
Performance & Optimization
Monitored post engagement metrics (likes, comments, shares, saves) and tracked direct enquiries generated from Instagram.