Case Study · Entertainment
G.O.A.T Gaming Center
Zero⁺ managed their social media presence through engaging Reels and Posts to boost engagement, drive foot traffic, and increase sales.
Project Overview
G.O.A.T Gaming Center, located in Amman, is the ultimate destination for gaming enthusiasts in Jordan. With a wide range of video games, high-end gaming PCs, and a fun, social atmosphere, G.O.A.T offers an unparalleled experience for gamers. Zero⁺ was tasked with managing G.O.A.T’s social media presence, utilizing a combination of Reels and Posts to enhance brand visibility and promote the center’s services. Our strategy involved showcasing the center’s gaming setups, customer experiences, and special events. Through creative and interactive content, we successfully drove engagement, increased brand awareness, and contributed to higher foot traffic and sales.
Goals
- • Increase G.O.A.T Gaming Center’s visibility in the local gaming community.
- • Drive foot traffic and sales through social media campaigns.
- • Position G.O.A.T Gaming Center as Amman’s go‑to venue for gaming enthusiasts.
- • Engage with a younger, gaming-focused audience through fun and interactive content.
Key Results
- • engagement on social media platforms, resulting in more likes, shares, and comments on both Reels and Posts.
What We Did
Content Strategy
Brand Positioning: Position G.O.A.T Gaming Center as the premier destination for gamers in Amman, offering an immersive and high-quality gaming experience. Target Audience: Gamers of all ages, gaming enthusiasts, competitive gamers, and those looking for a social environment to enjoy their favorite games.
Production & Reels
Production Strategy: Created Reels that capture the excitement of gaming competitions, gamers enjoying new releases, and behind-the-scenes footage of the gaming center. Static posts featured high-quality images of gaming setups, in-store events, and promotional offers. Content Types: Reels showcasing game setups, customer experiences, event highlights, and gaming challenges. Posts featured game promotions, happy customers, and announcements of special events or tournaments.
Performance & Optimization
Performance Tracking: Monitored the success of Reels and Posts through engagement metrics (views, likes, shares, comments), as well as tracking foot traffic to the gaming center.