Case Study · Healthcare
Erada Center - Case Study
Erada Center combats addiction through specialized treatment, focusing on psychological, social, and physical well-being, while promoting awareness and scientific research for an addiction-free society.
Project Overview
Erada Center for Treatment and Rehabilitation, established in December 2016, focuses on providing comprehensive support for individuals battling substance abuse and addictive behavior. The center offers a range of specialized treatment and rehabilitation programs designed to address the psychological, social, and physical challenges associated with addiction. Through its commitment to scientific research and public awareness campaigns, Erada Center aims to reduce addiction rates and promote a healthier, addiction-free society. The center is a beacon of hope for individuals seeking recovery and for communities striving to prevent substance abuse.
Goals
- • Increase awareness about the importance of addiction treatment and rehabilitation.
- • Position Erada Center as a leading authority in addiction recovery services in the region.
- • Expand outreach programs to reach more individuals in need of treatment.
- • Strengthen Erada Center’s online presence through optimized content and engaging social media campaigns.
- • Reduce stigma surrounding addiction through educational and awareness initiatives.
Key Results
- • Increased website traffic by 40% through SEO optimization and targeted educational content.
- • Successfully reached over 100,000 people with awareness campaigns on social media.
- • Increased client inquiries by 25% following the success stories and testimonials campaign.
- • Grew social media followers by 30% in the first 6 months through regular content updates and engagement.
What We Did
Content Strategy
Awareness Campaigns: Develop social media campaigns to raise awareness about substance abuse, addiction prevention, and recovery options. Educational Content: Share articles, videos, and infographics about addiction, treatment programs, and the importance of mental health on the center’s website and social platforms. Client Success Stories: Highlight recovery success stories through testimonials and before-and-after stories to inspire hope and demonstrate the center’s impact. Research-Based Content: Share findings from scientific research and studies on addiction and treatment, positioning Erada Center as a thought leader in the field.
Production & Reels
Testimonial Videos: Create video testimonials from former patients and their families to showcase the effectiveness of the center’s programs. Behind-the-Scenes: Document the rehabilitation process, showcasing therapy sessions, support groups, and other aspects of the treatment journey. Rehabilitation Journey Series: Produce a series of short reels or video clips documenting the treatment and rehabilitation journey of individuals at the center, focusing on their transformation. Awareness Reels: Highlight key statistics and facts about addiction to raise public awareness and reduce stigma.
Performance & Optimization
Engagement Analytics: Use social media and website analytics to measure engagement with educational posts, awareness campaigns, and patient success stories. SEO Strategy: Optimize website content with keywords related to addiction treatment, rehabilitation services, and mental health to drive organic traffic and improve search engine rankings. A/B Testing: Test different messaging strategies for campaigns to understand what resonates best with the target audience. Impact Tracking: Measure the success of public awareness campaigns through engagement metrics (likes, shares, comments) and track increases in treatment inquiries or requests.