Case Study · Gym

Elle - Social Media Management

Zero⁺ helped Elle Ladies Gym in Amman achieve significant sales growth through tailored social media management, including Reels, posts, and targeted ad campaigns.

Social Media Management Marketing Campgain Reels
Elle - Social Media Management

Project Overview

Elle Ladies Gym in Amman, Jordan, approached Zero⁺ to manage its social media with a clear goal of increasing sales through higher brand visibility and engagement. With a focus on targeting women interested in fitness, we crafted a comprehensive social media strategy that included organic content and paid campaigns designed to drive memberships and foster a strong community. Our team produced engaging Reels, posts, and client stories that showcased the gym's atmosphere, services, and success stories. By closely monitoring performance metrics and optimizing content in real-time, we were able to achieve measurable growth in sales and brand recognition.

Goals

  • • Increase brand awareness and visibility within Amman, Jordan.
  • • Grow Elle Ladies Gym memberships by engaging with local women interested in fitness.
  • • Promote gym events, classes, and special offers to drive foot traffic.

Key Results

  • • Increased social media engagement by 40% within the first three months.
  • • Boosted gym memberships by 25% through targeted social media campaigns.
  • • Achieved a 20% increase in event participation through optimized Reels and posts.
  • • Expanded brand reach by collaborating with 5 local fitness influencers.
Elle - Social Media Management
Elle - Social Media Management
Elle - Social Media Management

What We Did

Content Strategy

Target Audience Identification: Focused on women in Amman who prioritize fitness and wellness, aged 18-40, with an emphasis on those interested in gym memberships and wellness programs. Engagement with Local Communities: Highlighted the unique aspects of Elle Ladies Gym by incorporating local elements, events, and cultural relevance into the content. Consistency in Branding: Maintained consistent messaging that emphasized empowerment, fitness, and health, aligning with the gym’s mission and brand voice. Content Variety: Combined fitness tips, motivational posts, client success stories, and gym promotions to keep the audience engaged.

Production & Reels

Video Reels for Engagement: Produced dynamic Reels showcasing workout routines, behind-the-scenes glimpses of gym activities, and fitness challenges. Client Testimonials: Captured real-time client testimonials and transformation stories to build trust and authenticity. Event Promotion: Created Reels to promote gym events, special offers, and classes, increasing awareness and foot traffic. User-Generated Content: Encouraged clients to share their own fitness journey through Reels and posts, boosting brand engagement and reach.

Performance & Optimization

Data-Driven Adjustments: Continuously monitored key metrics like engagement rates, reach, and follower growth to refine content strategy. Paid Campaigns: Utilized targeted ads on Instagram and Facebook to boost gym promotions, leading to an increase in memberships. Hashtag Strategy: Optimized reach through the use of localized and niche hashtags (#ElleLadiesGym #AmmanFitness #WomenInFitness) to ensure visibility in the Jordanian fitness community.