Case Study · Cosmetic
Elevatie - Social Media Management
Elevatie, a premium skincare brand based in Amman, Jordan. We focused on content creation and data-driven strategies to drive sales growth and brand awareness.
Project Overview
Elevatie is a premium skincare brand based in Amman, Jordan, with a focus on providing effective, luxurious skincare solutions. Zero* was tasked with managing their social media presence to drive brand awareness, engagement, and sales growth through platforms like Instagram and Facebook. Our strategy centered around creating visually appealing, informative, and engaging content that resonates with Elevatie’s target audience. Through strategic content creation, influencer collaborations, and regular engagement with the community, we successfully grew the brand's social media presence, leading to increased sales and a stronger brand reputation in the local market.
Goals
- • Enhance Elevatie’s brand recognition and social media presence in Amman.
- • Drive consistent engagement through high-quality, informative content.
- • Increase product sales by directing social traffic to the e-commerce platform.
- • Build a loyal community of skincare enthusiasts and customers.
Key Results
- • Increased social media engagement and interaction through optimized content strategies.
- • Enhanced brand visibility and awareness on Instagram and Facebook.
What We Did
Content Strategy
Brand Positioning: Focus on establishing Elevatie as a premium skincare brand with a strong presence on social media. Target Audience: Young professionals, skincare enthusiasts, and individuals seeking effective skincare solutions, primarily based in Amman. Platform Focus: Instagram (Reels and Posts) and Facebook to enhance brand visibility and customer engagement. Engagement Tactics: Interactive content such as polls, questions, and "Did You Know?" skincare tips to increase engagement. Messaging: Highlight product benefits (glowing, anti-aging, soothing) and integrate user-generated content to build trust and authenticity. Campaigns: Seasonal promotions, giveaways, and influencer collaborations to amplify brand awareness and drive sales. Content Frequency: Regular posts (3 times a week) with a combination of product features, testimonials, skincare tips, and user engagement
Production & Reels
Created engaging skincare tutorials, user testimonials, and product transformations through Reels, showcasing Elevatie's premium products and real results.
Performance & Optimization
Performance Tracking: Analyzed the performance of content through insights and metrics on engagement, reach, and sales conversions. Optimization: Refined content based on analytics, including A/B testing, optimal posting times, and content formats to maximize reach and engagement.