Case Study · Travel Agency
EGT GLOBAL - Social Media Management
EGT GLOBAL, a leader in aviation parts in Gaziantep, partnered with Zero⁺ to boost sales and visibility through social media management, including Reels and posts.
Project Overview
EGT GLOBAL, based in Gaziantep, specializes in the maintenance and sale of aviation parts for commercial and private aircraft. With an established reputation in the industry, EGT GLOBAL wanted to enhance its online presence, increase sales, and engage a broader audience. Zero⁺ was tasked with revamping EGT GLOBAL’s social media strategy, focusing on LinkedIn, Instagram, and Facebook. We implemented a tailored strategy that highlighted their services, showcased their expertise in aviation parts, and created educational content to attract potential customers in the aviation sector. The result was a significant increase in both brand awareness and sales leads.
Goals
- • Increase brand awareness for EGT GLOBAL in the aviation industry.
- • Drive qualified leads to sales pages for aviation parts and maintenance services.
- • Showcase the expertise of EGT GLOBAL in the aviation industry.
- • Foster community engagement with aviation professionals and businesses.
Key Results
- • Achieved a 30% increase in Instagram followers in 2 months.
- • Generated a 20% increase in inbound sales inquiries.
- • Boosted engagement on Reels by 40%, leading to more direct inquiries.
- • Improved overall reach of posts by 25%, reaching a broader global audience.
What We Did
Content Strategy
Audience Focus: Targeted aviation professionals, parts buyers, and maintenance operators both locally in Gaziantep and across global markets. Content Themes: Focused on the precision, quality, and reliability of EGT GLOBAL’s aviation parts and services, along with showcasing behind-the-scenes operations. Content Pillars: Featured customer testimonials, success stories, and detailed product demonstrations. Introduced industry news and maintenance tips to engage followers. Hashtags & Geo-Tagging: Used relevant aviation hashtags (#aviationparts, #EGTglobal, #aviationmaintenance) and location-specific tags to increase regional visibility.
Production & Reels
Reels Strategy: Developed Reels to demonstrate the technical quality and craftsmanship of EGT GLOBAL’s parts, highlighting maintenance processes and technical expertise. Behind-the-Scenes: Captured footage of the parts being installed or maintained, showcasing the team’s professionalism and precision. Customer Success Stories: Created Reels with customer testimonials, emphasizing the reliability of the services and parts. Product Demos: Produced Reels that focused on the functionality of specific aviation parts, showing them in action. Branding: Integrated EGT GLOBAL’s brand colors and messaging into every piece of content for consistent and professional storytelling.
Performance & Optimization
Engagement Monitoring: Analyzed audience response to determine the most engaging content (e.g., educational posts, product showcases) and optimized accordingly. Targeted Ads: Ran paid campaigns on Instagram and LinkedIn to target businesses in need of aviation parts and maintenance, optimizing based on campaign performance. A/B Testing: Conducted A/B testing on various types of content (posts vs. Reels) to assess which garnered more interaction and clicks to the website. Conversion Tracking: Monitored the effectiveness of posts and campaigns in converting interest into inquiries and sales through the website.