Case Study · Airport
EGT - Aircraft Maintenance & Repair | Social Media Management
Zero⁺ managed EGT - Aircraft Maintenance & Repair's social media presence, focusing on driving sales growth and enhancing brand visibility through engaging static posts.
Project Overview
EGT - Aircraft Maintenance & Repair, based in Amman, Jordan, is a premier provider of aviation services, specializing in aircraft maintenance and repair. Zero⁺ was tasked with managing EGT’s social media to increase brand awareness and drive sales growth. Our strategy involved crafting static, visually captivating posts that showcased EGT’s services, expertise, and customer success stories. By optimizing content for audience engagement, we were able to increase EGT’s social media presence, generate more inquiries, and build stronger connections within the aviation industry. This resulted in a more engaged audience and contributed to overall sales growth.
Goals
- • Increase brand visibility and establish EGT as a trusted name in the aviation maintenance industry.
- • Drive engagement through informative and visually appealing content on social media.
Key Results
- • Improved audience engagement through informative content and consistent posting.
- • Strengthened the brand's reputation within the local and regional aviation community.
What We Did
Content Strategy
Brand Positioning: Position EGT as a leader in aircraft maintenance and repair, emphasizing their technical expertise and commitment to safety. Target Audience: Aviation industry professionals, aircraft owners, and companies looking for high-quality maintenance services. Platform Focus: Focus on Instagram for static posts, showcasing repair services, customer testimonials, and industry expertise. Engagement Tactics: Use educational posts, highlighting aircraft maintenance tips, behind-the-scenes photos, and customer success stories to engage with the audience
Production & Reels
Production Strategy: Created high-quality static posts, focusing on the visual aspect of aircraft maintenance and repair work.
Performance & Optimization
Performance Tracking: Analyzed social media engagement (likes, comments, shares) to determine optimal posting schedules. Optimization: Refined content based on insights, testing different post styles (e.g., informational vs promotional), and adjusting posting frequency to maintain visibility.