Case Study · Electrician
EDIFICE
A metaverse hub in Decentraland designed for interactive, cultural, and brand-driven virtual experiences
Project Overview
EDIFICE is a digital property within Decentraland’s metaverse, created as a landmark destination for immersive engagement and creative exploration. Its architecture and design blend functionality with futuristic aesthetics, offering a versatile platform that can host events, showcase digital art, enable social gatherings, and support branded experiences. As a space for gamers, creators, brands, and explorers alike, EDIFICE redefines how people connect and interact in virtual environments. It stands at the intersection of community, innovation, and creativity, serving as a forward-thinking model of presence in decentralized worlds. By bridging the physical and digital, EDIFICE embodies the evolution of human interaction where imagination becomes reality.
Goals
- • Increase brand awareness within the metaverse community
- • Drive traffic and engagement on Decentraland
- • Position EDIFICE as a go-to space for branded experiences and virtual events
- • Expand user interaction and social participation within the platform
Key Results
- • Improved engagement on social media platforms by 30%
- • Increased foot traffic to EDIFICE within Decentraland by 25%
- • Boosted interaction with digital art installations and events
- • Elevated brand awareness within the virtual space
What We Did
Content Strategy
Target Audience: Gamers, digital art enthusiasts, creators, and brands exploring the metaverse. Platform Focus: Instagram, Twitter, and Decentraland to drive engagement and community growth. Content Pillars: Highlight virtual events, exclusive branded experiences, digital art showcases, and community stories from within EDIFICE. Tone & Messaging: Inspirational, creative, and forward-thinking to resonate with the tech-savvy and adventurous nature of the target audience.
Production & Reels
Reels: Feature short-form content from virtual events, art exhibitions, and user-generated experiences. Showcase behind-the-scenes of the creation process within EDIFICE, including virtual building tours. Highlight exclusive events with brand partners, including brief teasers and recaps. Posts: Static posts and carousel images to promote upcoming virtual events and art installations. Interactive content like polls, quizzes, and sneak peeks of new branded experiences.
Performance & Optimization
Engagement Metrics: Monitor likes, shares, comments, and overall interaction rates for posts and Reels. Campaign Optimization: A/B test different post formats and ad targeting to reach the right metaverse and virtual event enthusiasts. SEO & GEO Targeting: Optimize content with relevant metaverse and digital space keywords, while focusing on the growing decentralized community. Analytics: Use platform analytics to track engagement patterns and adjust content schedules accordingly.