Case Study · Cleaning Service
Dr. Spot Dry Clean - Social Media Management
Dr. Spot Dry Clean in Amman partnered with Zero⁺ to increase sales and visibility through engaging social media management, including Reels and posts.
Project Overview
Dr. Spot Dry Clean is a premier dry cleaning service based in Amman, Jordan, offering high-quality laundry and cleaning services for garments, fabrics, and household items. Seeking to expand their customer base and increase bookings, Dr. Spot Dry Clean partnered with Zero⁺ to manage their social media presence. Through a well-rounded strategy that included creative posts, informative content, and engaging Reels, Zero⁺ helped increase brand visibility, build trust with potential customers, and ultimately drive more sales and bookings for Dr. Spot Dry Clean.
Goals
- • Increase brand awareness and visibility for Dr. Spot Dry Clean in Amman.
- • Drive more bookings and customer inquiries through engaging social media campaigns.
- • Showcase the quality and eco-friendly aspects of the cleaning services.
- • Build customer loyalty through regular promotions and engaging content.
Key Results
- • Increased Instagram engagement by 30% within 2 months.
- • Boosted bookings by 20% through targeted social media promotions.
- • Gained a 25% increase in followers and expanded reach in Amman.
- • Generated more inquiries through direct messages and calls following ad campaigns.
What We Did
Content Strategy
Audience Focus: Targeted local residents in Amman who are looking for reliable and professional dry cleaning services. Content Themes: Highlighted the quality of services, special offers, eco-friendly cleaning solutions, and tips for garment care. Platform Utilization: Focused on Instagram and Facebook to showcase the cleaning process, before-and-after shots, and satisfied customer testimonials. Hashtags & Geo-Tagging: Used location-specific hashtags (#DrSpotDryClean, #AmmanLaundry, #DryCleaningJordan) to increase local visibility and engagement.
Production & Reels
Reels Strategy: Created engaging Reels showing the dry cleaning process, before-and-after transformations, and customer satisfaction. Customer Testimonials: Featured video testimonials from loyal customers highlighting the quality and reliability of the services. Promotional Content: Produced Reels promoting limited-time offers and discounts to drive immediate bookings. Behind-the-Scenes: Showed the cleaning process and eco-friendly practices, helping build trust and transparency with the audience.
Performance & Optimization
Engagement Analysis: Tracked engagement on Reels and posts, adjusting the content to better resonate with the target audience. Paid Advertising: Ran paid campaigns targeting local customers in Amman, promoting specific services and seasonal offers. A/B Testing: Tested various content types, captions, and CTAs to determine the best-performing posts for driving sales.