Case Study · Watch store
Casio
Zero⁺ helped Casio Jordan boost sales and visibility through tailored social media management, including engaging Reels, posts, and targeted ads.
Project Overview
Casio Jordan partnered with Zero⁺ to elevate its brand visibility and drive sales through enhanced social media management. We created a targeted strategy focused on engaging audiences interested in high-quality timepieces. Our team developed a mix of organic content and paid campaigns, including Reels, posts, and product highlights, showcasing Casio's diverse range of watches. Through continuous monitoring and content optimization, we achieved measurable growth in brand awareness and sales.
Goals
- • Increase brand visibility and awareness for Casio watches in Jordan.
- • Drive online traffic and sales through a customized website.
- • Engage with the target audience effectively on social media platforms, especially Instagram and Facebook.
Key Results
- • Increase in social media engagement (likes, comments, shares).
- • Growth in foot traffic to the website, resulting in higher conversions.
- • Increase in sales attributed to paid ads and product promotions.
- • Growth in social media followers on Instagram and Facebook.
What We Did
Content Strategy
Target Audience: Watch enthusiasts and tech-savvy individuals, both men and women in Jordan. Platform Strategy: Engaged users on Instagram, Facebook, and the website with quality content. Content Types: Mix of organic posts, stories, Reels, and paid ads. Value Proposition: Showcased Casio’s diverse watches, quality, and technology.
Production & Reels
Reels: Short videos highlighting Casio’s durability, technology, and design. Behind-the-Scenes: Showed the watch-making process and brand values. Product Demos: Featured products in relatable settings to highlight practicality. Customer Testimonials: Reels with satisfied customers sharing their experiences.
Performance & Optimization
Engagement Metrics: Tracked likes, comments, shares, and follower growth on Instagram and Facebook. CTR Tracking: Measured effectiveness of paid ads and Reels with CTR and conversions. Ad Optimization: Continuously optimized paid campaigns to target the right audience and improve ROI.