Case Study · Restaurant
BronQR - Media
BronQR offers QR-powered digital menus for restaurants, enhancing customer experience and optimizing operations with real-time updates and multi-branch management.
Project Overview
BronQR is a revolutionary solution for the restaurant industry, offering a QR-powered menu system that allows restaurants to provide digital, interactive menus to customers. By leveraging QR codes, the system enables easy access to the menu, allows for real-time updates, and facilitates online ordering, feedback collection, and table service. Designed to streamline restaurant operations, BronQR enhances the customer experience by reducing wait times and providing a touch-free, efficient dining experience. With features like multi-branch management and customizable QR codes, BronQR is helping restaurants optimize business processes, improve customer satisfaction, and stay ahead of digital trends in the foodservice industry.
Goals
- • Position BronQR as the leading QR menu solution for restaurants.
- • Increase awareness in the restaurant industry about the advantages of QR-powered menus.
- • Drive product trials and demos with restaurant owners and managers.
- • Build a strong social media presence with engaging content.
- • Enhance the customer experience by promoting touchless ordering and real-time menu updates.
Key Results
- • Increased social media engagement by 35% within 3 months.
- • Achieved a 20% increase in product demos and trials.
- • Successfully onboarded 50+ restaurants in the first 6 months of launch.
- • Improved website traffic by 25% through SEO efforts and blog content.
- • Achieved a 15% increase in customer feedback submissions via the BronQR system
What We Did
Content Strategy
Awareness Campaigns: Focus on educating the restaurant industry about the benefits of QR-powered menus through social media posts, blogs, and case studies. Interactive Content: Use interactive content to demonstrate the ease and benefits of using BronQR, such as video demonstrations, tutorials, and testimonials. Targeted Advertising: Run targeted ad campaigns focusing on restaurant owners and managers to increase interest in BronQR’s solution. SEO Content: Develop SEO-optimized content on the website and blog to rank for keywords related to digital menus, QR solutions, restaurant technology, and customer experience.
Production & Reels
Explainer Videos: Create short explainer videos highlighting how BronQR works, its features, and the benefits for restaurant owners and customers. Behind-the-Scenes: Showcase how the BronQR team develops and updates the product, including customer feedback loops and system improvements. Customer Testimonials: Capture testimonials from restaurants using BronQR, focusing on how the system has improved operations, customer experience, and sales. Feature Highlights: Create videos emphasizing specific features such as real-time updates, feedback collection, and multi-branch management.
Performance & Optimization
Analytics: Use analytics tools (Google Analytics, social media insights) to measure the performance of campaigns, track engagement, and refine targeting strategies. SEO Optimization: Continuously update website and blog content to rank higher for keywords like “digital menu system,” “QR code ordering,” and “restaurant management technology.” A/B Testing: Run A/B tests on landing pages and advertisements to determine the most effective messaging and design for restaurant owners. Conversion Tracking: Track the number of sign-ups and product demos from campaign efforts to measure lead generation success.