Case Study · Restaurant
Black Stacks
Zero⁺ helped Black Stacks enhance their brand through digital marketing, including brand design, social media management, and content creation, boosting customer engagement.
Project Overview
Black Stacks, a popular burger restaurant in Amman, Jordan, specializes in high-quality, delicious burgers made with fresh ingredients. Our collaboration focused on elevating their brand presence through digital marketing strategies. We redesigned their brand identity, creating a modern and vibrant visual style that aligns with their energetic and casual dining experience. We also managed their social media campaigns, crafting engaging content to showcase their mouth-watering burgers and lively atmosphere. Additionally, we implemented performance analytics to track engagement and optimize future campaigns, helping Black Stacks grow their customer base and boost brand recognition.
Goals
- • Increase brand awareness in Amman.
- • Drive higher engagement on social media.
- • Boost website traffic and online orders.
- • Enhance customer loyalty through promotions and offers.
- • Strengthen Black Stacks' position as a top burger destination.
Key Results
- • Increased social media engagement and followers.
- • Higher customer retention through promotions.
- • Enhanced brand visibility in local food scene.
- • Growth in positive customer reviews and feedback.
What We Did
Content Strategy
Social Media: Share engaging images, videos, and customer experiences. Engagement: Run polls and encourage user-generated content. Promotions: Promote special deals and new menu items. Behind-the-Scenes: Showcase the kitchen process and staff
Production & Reels
Burger Close-Ups: Highlight fresh ingredients in the burgers. Customer Reactions: Capture customers enjoying their meals. Behind-the-Scenes: Show the kitchen process. Promotions: Announce special deals and new menu items. Staff Features: Introduce the team behind Black Stacks.
Performance & Optimization
Track Engagement: Measure social media interactions. A/B Testing: Optimize content and posting times. Analytics: Adjust strategies based on insights.