Case Study · Waste Management Service
AVTR
AVTR, a waste management leader in Amman, Jordan, provides sustainable solutions in recycling and waste collection for a greener future.
Project Overview
Established in 2022, AVTR specializes in waste collection, treatment, and recycling, aiming to tackle the growing waste management issues in Jordan. By focusing on promoting a circular economy, AVTR collaborates with local and international stakeholders to implement efficient, reliable, and eco-friendly waste management services. Their mission is to enhance environmental awareness and contribute to a cleaner and greener future for the community, while also aligning their practices with global sustainability standards. Through cutting-edge technology and best practices in waste recycling, AVTR is not only addressing local waste concerns but also helping reduce the environmental footprint.
Goals
- • Establish AVTR as a leading waste management brand in Amman.
- • Raise awareness about recycling and circular economy practices.
- • Increase engagement on social media platforms and community involvement.
- • Optimize AVTR’s online presence for better local search visibility.
- • Foster partnerships with local organizations and government bodies.
Key Results
- • 30% increase in social media engagement within 6 months.
- • Improved website traffic by 25% through optimized content and SEO efforts.
- • Successfully implemented a recycling campaign in Amman that reached over 100,000 people.
- • Generated 40+ new business partnerships within the first year of operations.
- • Enhanced local community awareness, leading to a 15% increase in recycling rates.
What We Did
Content Strategy
Brand Awareness: Leverage social media platforms to highlight AVTR's mission and services, emphasizing its commitment to sustainability. Targeted Campaigns: Develop region-specific campaigns focusing on local waste management practices and the benefits of recycling in Amman. Educational Content: Share informative posts and videos to educate the public about recycling, circular economy, and waste reduction. Partnerships & Community Engagement: Highlight AVTR's collaborations with local communities, NGOs, and government bodies to promote environmental responsibility. SEO Optimization: Focus on geo-targeting keywords related to waste management in Jordan, sustainability in Amman, and eco-friendly solutions.
Production & Reels
Video Campaigns: Develop engaging reels that showcase AVTR’s waste collection processes, recycling innovations, and real-time environmental impact. Behind-the-Scenes: Document AVTR’s team in action, from waste collection to the treatment and recycling process, to create transparency and trust with the audience. Case Studies & Testimonials: Feature success stories from local businesses or communities that have benefited from AVTR’s services. Environmental Impact: Create infographics and visual content that showcase the impact of AVTR's sustainable practices on the environment.
Performance & Optimization
Analytics Tracking: Measure the performance of social media campaigns and content engagement using platforms like Google Analytics, Facebook Insights, and Instagram Analytics. Audience Segmentation: Use data-driven insights to refine target audience segments and optimize content for higher engagement. SEO & Content Optimization: Continuously update the website and content strategy to ensure top-ranking in local search results related to waste management and recycling in Amman. A/B Testing: Implement A/B testing for ad creatives and landing pages to optimize conversions for service inquiries.