Case Study · Jewellery & Luxury Goods
Avira Diamonds
Zero⁺ boosted Crystal Crest’s brand with digital marketing, including design, social media, and content creation, highlighting their sustainable diamond jewellery.
Project Overview
Crystal Crest, a franchisee of Avira Diamonds, specializes in lab-grown diamond jewellery, offering sustainable and accessible luxury to clients in Dubai. Our collaboration with Crystal Crest focused on elevating their digital presence through strategic branding and marketing. We designed a cohesive brand identity, developed engaging social media campaigns, and created high-quality visual content to showcase their exquisite products. Additionally, we implemented performance analytics to track campaign success and optimize future efforts. This partnership helped Crystal Crest establish a strong, luxurious brand image while reaching a broader audience interested in sustainable jewellery options.
Goals
- • Increase brand awareness and recognition.
- • Drive engagement on social media platforms.
- • Educate the audience on the benefits of lab-grown diamonds.
- • Strengthen the brand’s position in the luxury jewellery market.
Key Results
- • Increased social media engagement and follower growth.
- • Expanded customer base through targeted digital campaigns.
- • Improved customer retention through educational and engaging content.
What We Did
Content Strategy
Brand Awareness: Highlight Crystal Crest’s luxury and sustainability. Product Spotlights: Showcase high-quality images and videos of jewellery. Educational Content: Promote the benefits of lab-grown diamonds. Engagement: Use polls, Q&A, and customer testimonials on social media.
Production & Reels
Product Showcases: Highlight jewellery pieces in elegant settings. Behind-the-Scenes: Show the diamond creation process. Customer Testimonials: Feature client experiences. Educational Reels: Explain the benefits of lab-grown diamonds. Styling Tips: Share creative ways to wear the jewellery.
Performance & Optimization
Track Engagement: Measure social media interactions. Monitor Conversions: Track website visits and sales. A/B Testing: Test content for optimal performance. Optimize Posting: Post during peak engagement times.