Case Study · Travel Agency

AUSE

Zero⁺ supported Amman Ause by amplifying their mission to promote educational excellence, sustainability, and innovation through strategic social media management, content creation, and impactful brand storytelling.

Branding
AUSE

Project Overview

Zero⁺ helped Amman Ause to elevate their mission of fostering educational excellence and equal opportunities for all learners. Through a comprehensive digital strategy, including social media management and content creation, Zero⁺ helped amplify Amman Ause’s commitment to empowering individuals with the knowledge and skills necessary to thrive in a rapidly evolving world. The campaign focused on highlighting their dedication to sustainability, innovative collaboration, and continuous improvement across all operations. Zero⁺ utilized engaging Reels, posts, and targeted messaging to position Amman Ause as a forward-thinking leader in education, driving progress and lasting impact in both learning and industry.

AUSE
AUSE
AUSE

Goals

  • • Promote educational excellence and equal opportunity for all learners.
  • • Increase brand awareness in the education and sustainability sectors.
  • • Highlight Amman Ause’s commitment to innovation and sustainability.
  • • Engage a diverse audience through interactive content and partnerships.
  • • Strengthen Amman Ause’s digital presence across key social media platforms.

Key Results

  • • Increased social media engagement by 30% within the first 3 months.
  • • Gained a 25% increase in website traffic from social media channels.
  • • Expanded audience reach by 40% through targeted content strategies.
  • • Boosted participation in educational programs by 20%.
  • • Enhanced brand visibility with a 15% growth in followers across platforms.

What We Did

Content Strategy

Audience Targeting: Focus on engaging learners, educators, and industry professionals, while highlighting Amman Ause’s vision for educational excellence and equal opportunity. Tailor content to resonate with both local and global audiences, emphasizing innovation and sustainability. Platform Utilization: Leverage social media platforms like Instagram, Facebook, and LinkedIn to create a strong online presence. Use Instagram Reels for engaging, bite-sized content and posts to share in-depth stories about Amman Ause’s initiatives. Content Themes: Educational Excellence: Showcase success stories, testimonials, and educational milestones. Innovation and Leadership: Highlight Amman Ause’s commitment to innovation through thought-leadership content, collaboration with industry leaders, and sustainable practices. Community Engagement: Share behind-the-scenes content, event coverage, and educational resources to foster a sense of community and collaboration. Sustainability & Progress: Emphasize ongoing efforts to integrate sustainability in all operations, from production to customer engagement. Content Formats: Reels & Videos: Quick, engaging videos featuring educational tips, success stories, and sustainability efforts. Carousel Posts: Visually appealing multi-image posts that break down key initiatives, partnerships, and achievements. Infographics & Articles: Share data-driven insights, educational tips, and progress reports to inform and engage the audience. Engagement Tactics: Encourage interaction through polls, Q&A sessions, and user-generated content, such as sharing educational achievements or sustainability practices. Collaborate with thought leaders, educators, and sustainability advocates to extend reach and credibility.

Production & Reels

1-Visual Identity: Create high-quality, visually appealing Reels that align with Amman Ause’s branding. Utilize a consistent color palette, typography, and logo placement to reinforce the brand’s identity. Focus on clean, modern designs that reflect innovation and sustainability. 2-Storytelling Through Reels: Use short, engaging videos to showcase Amman Ause’s mission and initiatives. Highlight key moments such as success stories, educational achievements, and sustainability efforts. Incorporate real-life testimonials from students, educators, and community members to humanize the brand and make the message more relatable. 3-Sustainability Focus: Highlight Amman Ause’s commitment to sustainability through Reels showcasing eco-friendly practices, renewable energy use, and community projects. Include before-and-after visuals, such as sustainable production processes or educational environment improvements, to visually convey the impact of these initiatives.

Performance & Optimization

1-Metrics Tracking and Analytics: Regularly track key performance indicators (KPIs) such as engagement rates, follower growth, video views, click-through rates (CTR), and conversion rates. Use platform analytics tools (e.g., Instagram Insights, Facebook Analytics) to monitor performance and identify trends. 2-Audience Insights: Dive deep into audience demographics, interests, and behaviors. By analyzing this data, tailor content to meet the specific needs of different segments, ensuring maximum engagement with both local and global audiences interested in educational innovation and sustainability. 3-Content Performance Review: Assess which content types (e.g., Reels, posts, stories) perform the best and resonate most with the target audience. Focus on high-performing formats like Reels to drive engagement and awareness. Regularly review metrics to optimize content creation and adjust strategies for better reach and interaction. 4-Engagement & Interaction Optimization: Increase engagement by experimenting with different content strategies such as interactive polls, questions, or challenges in Reels and posts. This will foster community involvement and encourage organic sharing, ultimately improving overall content reach. 5-A/B Testing: Conduct A/B tests on different variations of content, including visuals, copy, and CTA (call-to-action) strategies. This helps identify the most effective messaging and creative formats that generate higher engagement and drive conversions. 6-Content Scheduling Optimization: Analyze when the target audience is most active across various platforms, then schedule posts at optimal times to increase visibility and engagement. This will ensure that the content reaches the audience at the best possible time to drive interaction. 7-Hashtag Optimization: Optimize hashtag usage to expand reach. Use a mix of trending, niche, and localized hashtags related to education, innovation, and sustainability. Regularly update the hashtag strategy based on trending keywords and hashtag performance. 8-Conversion Tracking: Set up conversion tracking to measure the effectiveness of calls-to-action (CTAs) in driving desired actions, such as website visits, program sign-ups, or donations to sustainability initiatives. Use this data to refine future campaigns and ensure ROI. 9-Optimization for Growth: Continuously optimize based on the data collected, including testing different types of content, refining audience targeting, and adjusting creative strategies to ensure steady growth in engagement and awareness. By consistently tracking and analyzing performance, Zero⁺ was able to fine-tune Amman Ause’s content strategy, ensuring that each campaign was optimized for maximum impact, engagement, and ROI. This allowed Amman Ause to effectively reach and influence its target audiences while driving growth and reinforcing its commitment to innovation and sustainability.