Case Study · Restaurant

Amman In The Sky - Social Media Management

Amman In The Sky offers an unforgettable dining experience with panoramic views of the city. Zero⁺ boosted its sales and brand awareness via social media management.

Social Media Management Content Creation Production Marketing Campgain PhotoShoot Reels

Amman In The Sky - Social Media Management

Project Overview

Amman In The Sky, located in the heart of Amman, offers a truly unique dining experience, suspended high above the city with breathtaking views. The restaurant approached Zero⁺ for help in enhancing its social media presence, increasing sales, and driving foot traffic. Through a comprehensive strategy focused on dynamic content creation, community engagement, and performance optimization, we successfully boosted brand awareness, gained a significant social media following, and increased overall sales by 25%.

Goals

• Increase brand awareness for Amman In The Sky restaurant.
• Drive foot traffic to the restaurant.
• Boost overall sales via targeted social media campaigns.
• Strengthen customer loyalty by fostering community engagement.

Key Results

• Achieved a 25% increase in overall sales within 3 months.
• Gained 15,000 new Instagram followers.
• Increased engagement rate on Instagram by 40%.
• Boosted website traffic by 30%, correlating with sales growth.

What We Did

Content Strategy

Audience Focus: Targeted local residents, tourists, and food enthusiasts in Amman seeking unique dining experiences. Platform Selection: Prioritized Instagram and Facebook, leveraging their visual storytelling capabilities to captivate the audience. Content Mix: Included behind-the-scenes content, high-quality photos, testimonials, and interactive videos to keep the audience engaged. Hashtags & Geo-Tagging: Incorporated geo-specific hashtags (#AmmanInTheSky, #SkyDiningAmman) and location tagging to enhance local SEO and visibility.

Production & Reels

Reels Strategy: Developed engaging and short-form Reels showcasing the stunning views, delectable dishes, and customer experiences to create a sense of exclusivity and excitement. Visual Appeal: Focused on the restaurant’s high-altitude views and dining experiences, capturing the essence of what makes it unique. User Engagement: Encouraged customers to share their own experiences by tagging the restaurant, which helped grow organic reach and user-generated content.

Performance & Optimization

Engagement Analysis: Regularly analyzed engagement metrics to adjust the content strategy. Focus was placed on popular content types and refining ad targeting. Ad Budget Optimization: Focused ad spend on targeting high-income individuals, food lovers, and tourists in Amman to maximize conversions. Testing & Improvement: A/B testing was conducted with various content types, hashtags, and ad creatives to improve reach and engagement.