Case Study · Health Clinic
Alalawi Dates
Crafting the finest gourmet dates and premium nut collections, harvested with passion and care.
Project Overview
Alalawi Date, a premium date brand in Amman, Jordan, specializes in high-quality dates and gourmet nuts. Zero⁺ was tasked with enhancing their social media presence to boost brand awareness and drive sales growth. We developed a content strategy featuring Reels and posts that highlighted the brand’s heritage, premium products, and seasonal events like Eid and Ramadan. By focusing on local cultural connections and high quality visuals, we successfully increased engagement and visibility. Our efforts led to improved sales inquiries and greater brand recognition in the competitive Jordanian market.
Goals
- • Increase brand awareness of Alalawi Date within Amman and Jordan.
- • Generate higher engagement on social media (Reels and posts).
- • Drive sales growth via social channels, linking content to conversions.
- • Strengthen premium‑positioning of the brand in the Jordanian market.
Key Results
- • Increased social media engagement by X% (measured through likes, shares, comments)
- • Achieved a Y% increase in website traffic from social media channels
- • Grew Instagram followers by Z% in the first 3 months
What We Did
Content Strategy
Define key audience segments in Amman/Jordan (gift‑buyers, corporate clients, date‑lovers, sweet‑treat seekers) and tailor messaging accordingly. Develop a content calendar integrating lifestyle imagery of dates & nuts, behind‑the‑scenes of harvest/packaging, seasonal moments (e.g., Ramadan, Eid, local celebrations). Use localised copy (Arabic with Jordanian tone + occasional English) to strengthen geo relevance for “Amman, Jordan”. Create story arcs around “premium”, “heritage since 1976 in Jordan”, “100% natural” (as from brand site) to build trust and differentiation. Alalawi Date Premium Dates Integrate call‑to‑action posts that link to Alalawi’s e‑commerce or contact, encouraging followers to purchase or inquire. Leverage user‑generated content (UGC) of customers in Jordan sharing their date‑gift moments to build social proof locally.
Production & Reels
Shoot high‑quality short‑form Reels (15‑30s) emphasising rich textures of the premium dates, slow‑motion unwrapping, “Jordan’s Finest Dates” in Amman settings. Produce static posts and carousel posts (mix of product close‑ups, lifestyle shots, packaging, “how‑to‑gift” posts) optimized for Instagram. Develop “seasonal” Reels (e.g., Eid, local holidays, corporate gift campaigns in Jordan) that tie into Alalawi’s premium offering. Caption and hashtag strategy: include location tags (Amman, Jordan), branded hashtags (e.g., #AlalawiDate #JordanPremiumDates), and local community tags (#AmmanFoodies, #JordanGourmet). Schedule posts with optimal timing for Jordan audience (e.g., evening hours when users scroll after work) and ensure consistent brand aesthetics (colour palette, fonts, tone). Coordinate with client for product access, packaging visuals, and brand story content (heritage, natural, luxury) to feed production.
Performance & Optimization
Track key KPIs: follower growth (on Instagram/TikTok if used), engagement rate (likes/comments/shares on posts & Reels), reach (impressions especially in Amman/Jordan region), click‑throughs to shop or contact, and attributable sales (or enquiries) from social media. Use geo‑segmented analytics to monitor engagement specifically from Amman and wider Jordan, so the local market is clearly visible. A/B test Reels vs static posts, caption lengths, CTA language (“Shop now” vs “Send message”) to improve conversion over time. Optimize posting schedule based on initial data (which days/hours in Jordan deliver highest engagement). Refresh creative assets every 4‑6 weeks (rotate visuals, update seasonal themes) to avoid fatigue. Monthly performance review with client: highlight what’s working (e.g., top‑performing Reel), learnings (low‑engagement content), and action plan (next month’s content mix). Adjust budget allocation (paid social if relevant) to boost highest‑performing content targeting Jordan/Jordanian audiences.