Case Study · Car Wash
Al-Jundi Car Care Center
Al-Jundi Car Care Center, based in Amman, Jordan, We leveraged Reels to engage customers and showcase car care services.
Project Overview
Al-Jundi Car Care Center, located in Amman, Jordan, offers comprehensive automotive services, including detailing, maintenance, and repair. Zero⁺ was tasked with managing their social media to increase brand awareness and drive sales. Our strategy focused on creating engaging Reels to showcase their services, expert tips, and customer satisfaction. Each Reel highlighted the car care process, detailing tips, and promotional offers. By combining dynamic video content with targeted campaigns, we successfully increased engagement, educated the audience, and drove more service bookings. Through consistent social media presence, we positioned Al-Jundi Car Care Center as a trusted and reliable car care brand in Amman.
Goals
- • Drive more service bookings and sales through social media engagement.
Key Results
- • Enhanced engagement on Reels, leading to an increase in direct messages and service inquiries.
What We Did
Content Strategy
Brand Positioning: Position Al-Jundi Car Care Center as the go‑to provider for high‑quality, reliable car care services in Amman, Jordan. Target Audience: Car owners, local drivers, and car enthusiasts in Amman, Jordan, looking for quality maintenance and repair services. Platform Focus: Instagram (Reels) to showcase services, car detailing processes, and quick car care tips.
Production & Reels
Created dynamic Reels that capture the service process (e.g., car detailing, cleaning, and maintenance). Highlighted customer satisfaction and promoted offers.
Performance & Optimization
Performance Tracking: Monitored Reels engagement (views, likes, shares) and tracked service bookings that were driven by social media. Optimization: Refined content based on performance analytics. Focused on the most engaging Reels topics and tested different types of promotional offers to increase service bookings. Hashtag Strategy: Used local and industry-specific hashtags (e.g., #AmmanCarCare, #JordanCarMaintenance) to increase local discoverability.