Case Study · Airport

Aerojet

Aerojet Airlines, a trusted name in Ukrainian aviation since 2011, is evolving into a low-cost carrier, offering safe, affordable, and quality air travel for all

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Aerojet

Project Overview

Since 2011, Aerojet Airlines has been a respected player in Ukrainian aviation, known for its expertise in business aviation. As the company enters a new phase, it is transforming into a low-cost airline committed to making air travel more accessible. With a strong focus on safety, affordability, and service quality, Aerojet Airlines aims to provide a reliable and enjoyable flying experience to a wider range of passengers, while continuing its legacy of excellence in the skies.

Goals

  • • Increase brand awareness for Aerojet in Amman and the broader Jordanian market.
  • • Drive sales growth through targeted social media campaigns and content engagement.
  • • Establish Aerojet as a trusted aviation services provider in the region.

Key Results

  • • Increased social media engagement by 35% within the first quarter.
  • • Grew Instagram follower base by 20% within 3 months.
  • • Generated 25% more leads from social media platforms (Instagram, LinkedIn) compared to the previous quarter.
  • • Achieved a 15% increase in direct website traffic from social media channels.

What We Did

Content Strategy

Defined key audience segments in Amman and Jordan: aviation industry professionals, corporate procurement decision‑makers, and local business stakeholders. Created a multi‑channel content calendar (Instagram, LinkedIn, Facebook) aligning with Aerojet’s brand voice and Amman market positioning. Developed content pillars: Service spotlight (aviation services), Client success stories (Jordan region), Industry insights (aviation & MRO trends in Jordan/MENA), Behind‑the‑scenes (Amman operations). Incorporated geo‑targeted themes and keywords (“Amman”, “Jordan”, “MRO services Amman”, “aviation solutions Jordan”) to boost local SEO and social reach in the Amman‑Jordan market. Scheduled a mix of static posts, carousel posts, and Reels to maximise engagement with the Amman audience and capitalise on the higher reach of short‑form video on Instagram. Planned conversion‑oriented posts with clear calls to action: “Contact us in Amman”, “Book your assessment”, “Jordan‑based aviation solutions”.

Production & Reels

Produced high‑quality visual assets showcasing Aerojet’s Amman facility, team in action, and service delivery in Jordan. Developed 4–6 Instagram Reels per month focused on: • Quick‑cut footage of operations in Amman • “Meet the team” segments introducing Aerojet Jordan staff • Short client testimonial clips from Jordan region • Before/After or “Day in the life” style videos at the Amman site. Created carousel posts (6‑8 slides) highlighting key service features, regional case studies (Jordan & Amman), and client outcomes. Ensured production was tailored for mobile viewing (vertical video) with subtitles (for silent autoplay), branded frames for Jordan market, and localised captions (mentioning Amman, Jordan) to resonate with the audience. Set up a workflow with Zero⁺’s content team (designers, video editors) and Aerojet’s internal point of contact to streamline asset approval and posting schedules.

Performance & Optimization

Established baseline metrics: follower growth in Amman‑Jordan region, engagement rate (likes/comments/shares), website click‑through from social, and qualified leads generated via social channels. Monitored weekly performance dashboards by platform, with geo‑filtering for Amman and Jordan to track local impact. A/B tested Reel content styles (e.g., operations vs. team‑based vs. testimonial) to identify the highest‑performing formats in Amman. Optimised posting cadence and timing to match when the Jordan/Amman audience is most active on Instagram and LinkedIn (local time zone). Adjusted targeting (for paid amplification where applicable) to focus on users located in Amman, Jordan and professional roles relevant to aviation procurement. Reported monthly with key insights and recommendations: scale up top‑performing formats, retire low‑ROI posts, refine call‑to‑action language and localisation (mention “Amman” explicitly), and allocate budget to best‑performing channels/posts in the Jordan market.