Case Study · Accounting Firm
A-PlusTech – Fintech & SaaS Social Media Management
A-PlusTech, a fintech software company in Gaziantep and London, partnered with Zero⁺ to grow SaaS sales and leads via strategic social media content and Reels.
Project Overview
A-PlusTech is a fintech and software company based in Gaziantep and London, providing integrated software solutions, cloud platforms, and advanced digital services for financial institutions and businesses. Their flagship products, including Euro Cloud and Euro Plus, help clients manage remittances, exchange operations, gold stores, and international transfers through secure, scalable systems. Zero⁺ was appointed to manage A-PlusTech’s social media presence with a clear objective: increase SaaS product sales and capture more qualified B2B leads across Turkey, the MENA region, and the UK. We repositioned A-PlusTech online as a trusted fintech partner for exchange companies, money transfer operators, and financial institutions, highlighting their cloud-based Euro Cloud platform, blockchain capabilities, and mobile applications. Through a mix of educational content, product-focused campaigns, and Reels that visualized complex financial workflows in simple, human language, we improved brand visibility, strengthened credibility, and supported the sales team with warmer, more informed leads from Gaziantep, London, and beyond.
Goals
- • Increase brand awareness for A-PlusTech in Gaziantep, London, and key MENA markets
- • Drive higher-quality B2B leads for Euro Cloud, Euro Plus, and SaaS solutions
- • Support the sales team with educational content that shortens the sales cycle
- • Position A-PlusTech as a trusted fintech and SaaS partner for financial institutions
- • Grow website traffic and demo bookings from social media channels
Key Results
- • Increased overall social media engagement rate and profile visits across key platforms
- • Achieved a significant uplift in website traffic from Turkey, MENA, and the UK
- • Generated more inbound demo requests and contact form submissions from targeted audiences
- • Improved cost per lead and click-through rates on paid social campaigns
What We Did
Content Strategy
Positioned A-PlusTech as a B2B fintech and SaaS partner for remittance companies, exchange offices, and financial institutions in Turkey, MENA, and the UK. Built content pillars around Euro Cloud, Euro Plus, SaaS solutions, blockchain development, and mobile app development to clearly explain complex services. Created education-first content: carousels and posts explaining topics like cloud-based financial systems, compliance, risk management, and secure international transfers. Developed multi-language content (English + Arabic + Turkish) to speak directly to audiences in Gaziantep, London, and regional partners. Used case-study style posts and mini success stories to show how A-PlusTech solutions simplify operations and reduce risk for clients. Implemented geo-targeted hashtags and location tags (Gaziantep, London) to support local search visibility and brand discovery. Added strong B2B calls-to-action: “Book a demo,” “Request Euro Cloud trial,” “Talk to our team in London or Gaziantep.”
Production & Reels
Produced short explainer Reels showing Euro Cloud and Euro Plus dashboards, transfers workflow, and real product interfaces to make abstract fintech services feel tangible. Created tutorial-style Reels inspired by the Euro Cloud video library (e.g., how to send remittances, manage branches, handle compliance and risk within the platform). Shot behind-the-scenes clips of the A-PlusTech tech team in Gaziantep and London to humanize the brand and build trust. Designed screen-record + motion graphics Reels highlighting features like multi-branch control, cloud access, mobile app usage, and live technical support. Mixed social proof content (client testimonials, certifications, platform milestones) with product-focused Reels to support lead generation and sales conversations. Adapted Reels length and hooks for LinkedIn-style professional messaging and Instagram/TikTok friendly formats to match each platform’s culture.
Performance & Optimization
Set up a measurement framework around key metrics: reach, engagement rate, click-through rate to the website, demo requests, and form submissions. Used A/B testing on creatives (product UI vs. people-focused visuals), hooks, and CTAs to identify what drives more demo requests from Turkey, MENA, and UK audiences. Implemented time-based optimization, posting around business hours in both Gaziantep and London to match B2B decision-maker activity. Optimized ad targeting for job titles (CEOs, CFOs, operations managers) within exchange houses, remittance companies, and financial institutions. Regularly refined messaging to emphasize security, compliance, and scalability—key decision factors for fintech buyers. Delivered monthly performance reports to align marketing insights with A-PlusTech’s sales pipeline and product roadmap.